Showing posts with label church customers. Show all posts
Showing posts with label church customers. Show all posts

Friday, October 30, 2015

Under Orders from the King

We were buying a house—a brand new house. It was about to be built just up the hill from the model home. Tina’s (my wife) mom came to visit; of course, we took her to see the lot and the model home. We were young; in fact, I was young enough to think that we would do a quick walk through of the model and then go to lunch. Can you tell I had not been married very long? Somehow Tina produced a tape measurer and she and her mother began measuring all the windows and sliding glass doors so they could get started picking out, and/or making curtains, drapes, etc. They were talking about colors and accents, and all the stuff I didn’t care about. So I sat down on one of the couches in the living room and watched the other people who came in to look the model over.

As I sat there enjoying the couch and listening to my stomach begin to growl for lunch, a man, probably old enough to be my father, sat heavily in the easy chair next to me. He was a talkative guy. At times I have been accused of enjoying the sound of my voice too, so we got into a conversation. Apparently, his daughter was looking for a house. I excitedly told him we had already bought one and it would soon be under construction. When we exhausted that line of conversation and our women-folk hadn’t reappeared, he asked me what I did for a living. I was in my very first lead, actually solo, pastoral assignment, so I excitedly told him that I was the pastor of Church of the Foothills, gave him directions, and invited him to join us any Sunday morning for worship.

He asked me what kind of church it was. I told him what I always say when people ask me that:  “We are a non-denominational church affiliated with the Church of God of Anderson, Indiana. It’s sort of a non-denominational denomination.” He said, “Just so long as it’s not one of the those evangelical churches.” I asked him what church he belonged to. He said, “I’m Jewish.” So I asked him what was wrong with “evangelical” churches, and told him that our church could be considered evangelical. He went into a rant for several minutes about how his daughter had been going to an evangelical church and they wanted her to become a Christian, and why couldn’t we just let people be what they were born to be. At the end of his monologue, he was pretty red in the face and he asked me if I tried to get people to become Christians. I told him I did, and he asked why I thought I should try to get people to believe as I do. After a minute or two he again stopped talking and I told him that the last thing Jesus did on this earth was tell His followers to go into all the world and make disciples. I told the man, we have to try to persuade people to join us. We believe God’s Son ordered us to do so. He huffed a time or two and then got up to go find his family. Tina and her mom came back and said they were ready to go about then and we left. I never saw that man again, but that conversation has stayed with me.

We are under orders to bring the world to Jesus. Doing the Great Commission is not something we can do when we get around to it. It is what the Lord calls all of us to do. Some people will laugh at you. Some will get angry. Some will avoid you. But some will believe. Praise God, some will believe! The proper way to share the Good News about Jesus is by building relationships with people who don’t know Him and sharing our lives with them. It is more than can be done in a few minutes on a doorstep … or in a model home. It’s about loving folks who need the Good News and earning the right to be heard. I didn’t have the opportunity to do that with the man on the couch that day, but I think someone was building that kind of relationship with his daughter. I hope at some time someone came into that man’s life and got to share with him on a deeper level than I had the opportunity to do. He was very resistant to me and, I think, to anyone at that time, but maybe later someone got the opportunity to help him know our Savior.


It’s a big job that Jesus gave us. If we do it right it changes lives, cultures, and history. It has done so in the past, and it can again. In recent months several things have happened that demonstrate that the influence of Judeo-Christian values has lessened on our society. That needs to change, but it won’t be changed by winning elections and passing legislation. If the change comes, it will be because hearts have turned to God. That only happens as we build relationships with neighbors, colleagues, teammates, whoever we do life with who don’t know Christ. It only happens when we risk being ostracized and even hated. It will only happen when people see Christ’s love in us. Remember, we are under orders. Jesus did His part on the cross. The Holy Spirit will help us. We must do our assignment.

Monday, March 18, 2013

If You’re Not Growing Where You’re Going …


I drove past the big billboard next to a large church on a freeway each week for 7 months and it bugged me every time. It said, “If You’re Not Growing Where You’re Going, Try Us.” I think churches should advertise, but I think it should be targeted. This sign is targeted, but it’s targeted toward people who are already church members. It seems to me we should be targeting the unchurched. Perhaps, this church is located in an area where everyone goes to church and their only opportunity to grow is to pick off disaffected members of other churches, but I seriously doubt that. Aside from the fact that it seems less than honorable to intentionally try to attract church people who are not satisfied with the church they attend, chances are that any one you get that way will, after a brief honeymoon, be dissatisfied with your church too. (And probably become a pain in the neck or even lower.)

Yet we hear that sentence all the time. “I’m just not being fed.” The question I always wanted to ask, and now that I am older, do ask from time to time is, “Why not? Why aren’t you being fed”?
Sometimes the answer is, “The pastor’s sermons are boring.” That might be true, but rather than leaving, this person should pray for his pastor and support any efforts he makes to improve.

Sometimes the answer is, “The pastor’s sermons are too simple.” Maybe his sermons are simple, but it may be his sermons are simple to you because they are targeted at new believers. Perhaps you find them simple because you need more challenging stuff. In that case, instead of complaining about simple sermons, you should pray for the people he hopes the sermons will reach, and ask him for guidance for ways you can go deeper. He would probably love to give you some direction.

Other times, the reason the person isn’t being fed is, “The music is not to my taste,” or “too loud”, or “for another generation”, “I don’t like all the tech stuff”, or simply, “I don’t know the songs.” Again, look at whom the church is trying to target. You might say, “Well, if I’m not part of the target, then I guess they don’t need me.” That is exactly wrong! The church needs you to be on the team, to be part of the effort to reach people who don’t know Christ. All of these criticisms imply that the church is supposed to revolve around you. It’s not! It exists to glorify God. We glorify Him by obeying Him, and He has told us how to do that: reach out to those who don’t know Him with His message of love, hope and salvation; to grow up to be like Him in our actions and attitudes; to grow together in love and fellowship; and to lift up those in need without expecting anything in return. Newsflash! The church does not exist for its members; it exists to bring the Gospel to others. Members of the church are supposed to grow up to take their places in helping make that happen.

Thom Rainer estimates that “we only reach one person for Christ each year for every 85 church members in the United States.” It’s time for all of us to be too busy to complain. Churches don’t need to compete for members. A church that seeks to grow because Christians transfer to it from other churches is not building the Kingdom of God. There are enough unchurched people in America to fill all our churches several times. Our competition is Satan, not the church down the block. Let us point our efforts at him.

Thursday, March 10, 2011

Is Your Church Like a Toys R Us or the Post Office?

Before Christmas my wife and I made the trip that every grandparent of year-old twins must make. We went to Toys R Us to look for some fun presents. I hadn’t been in a toy store since our son, the twin’s father, was the toy receiver in our family. When we entered the store, someone asked us if we needed help, which was to be expected. Soon another employee offered to help us. I began to think we must have looked lost, which we were, but we declined the help. Not two minutes later someone else asked us if there was something she could show us. A minute or two later another employee, I think it was the manager, asked if they could help us find something in particular. This happened about 10 times in the 40 minutes or so we were in the store. Frankly, I was impressed. The store was not jammed, but it was busy. (There were about 10 shopping days until Christmas.) They clearly wanted our business.

A few weeks after Christmas, I went to a post office in a neighboring town to mail a few packages. I send packages often, so I had everything needed and ready and I thought I would be in and out of there pretty fast. But I had never been to this particular post office. I stood in line (I have never been a patient line stander) while the two clerks moved at what seemed to me to be a glacial pace. There were only four people ahead of me, and their transactions didn’t seem complicated. The clerks simply moved slowly and made a lot of small talk. At one point a man who looked like a supervisor came out to the counter area, and I thought he was going to step up to one of the unused workstations and help serve the line of people, which had by now reached out of the door. Instead, he just stood there. He didn’t say anything to the clerks, he didn’t help them, and he didn’t help us. Then another man came out and stood next to him, joining him in looking at the line of impatient customers. None of the post office employees seemed to care that their customers were dissatisfied.

What is the difference? I think it is primarily this: the people at Toys R Us were very aware that they were not the only place that this grandpa could buy gifts for his grandkids. On the other hand, the post office personnel were just as aware that they were pretty much the only place in that town where I could send my packages. Toys R Us wanted their customers to be happy and satisfied. The post office (at least that particular post office) didn’t care if the customers were happy or satisfied.

Some churches act like the post office. They act like they are the only place people can go to worship, and don’t seem to care if new people come. Their concern for visitors and prospective members is very low. They have their church and their salvation. “Let the others find their own,” is the attitude they project. People can’t find a place to park? Who cares? The toilets are dirty, ugly, out of style, and /or hard to find? Let them use the bathroom at home. The nursery is inadequately staffed? Who cares? I took care of my own kids. I didn’t need a nursery?

Other churches are like Toys R Us. If people come anywhere near their church they do anything they can to make them feel welcome and do whatever they can to serve them. Visitor parking is near the door and clearly marked. The bathrooms are clean and easy to find. The nursery is beautifully decorated and staffed by competent, smiling people. They have people who actually talk to newcomers and are interested in seeing newcomers become members. The whole church makes it easy for a new person to decide to make that church their home.

Take a look at your church this Sunday. Remember this, the things that bug people at a place like the post office, like lack of attention and apathetic service, also bother people who are looking for a church. Watch what happens at your church. If you are the pastor, get somebody to be your spy. Try to get the feel for what it would be like to come to your church for the first time. Take note of how welcome you would feel if you were the newcomer. Then, declare yourself a committee of one to do what you can to make people feel welcome at your church. Asking to help me was not the primary job of everyone at Toy-R-Us, but they certainly knew it was important, and all of them did what they could to make sure I had a good experience. What are you doing to make sure your church visitors have a good experience when they visit your church?

Tuesday, November 9, 2010

Who is Served and Who Serves in the Church?

To put this in business terms, the church has both internal and external customers. (Customers are people the church needs to serve.). The external customers are the people who are not actively involved in the church. They include (1) so-called “fringe people”, former members, relatives of members and friends of members who attend from time to time and would call on church in a time of personal crisis; (2) seekers, people in the community who are actively searching for something the church can provide, ie. the message of forgiveness and new life, or a caring fellowship of believers; and (3) folks who have no current interest in the church and do not yet know that the message of the church is for them.

The church’s internal customers are its members. They need the resources and training to be able to deepen their personal relationships with Jesus and to determine and execute the ministry God has for them to do. All members of the church should be active growing Christians who minister to the church and community in some way. It is important for the church to provide the members with opportunities to develop deep, rich relationships with each other.

The internal customers of the church are also the workers. Their work is voluntary. The problem that many church members have is that they act like the church exists to please them. Though the church, unlike businesses, is financed not by external customers, but by the generous contributions of its own workers, the purpose is to make new disciples. If the church is to accomplish its purpose, it must be focused on bringing more and more people to know Jesus, and serve all its customers—those who are members, workers, and givers, and those who are fringe, inactive, and not yet interested. If the mission of the church is carried out, external customers become internal customers, and become part of the workforce and income base of the church. Actually, this is a way of saying the church seeks to make more and more people part of the family, so they can share in the work and support it with love and fellowship. As they grow and become grounded in the Lord and the church they should take on more responsibility for the mission of reaching others.

All this is to say that church planning must take into account both the needs of the members (internal customers) and the needs of the community (external customers). Sometimes, this is problematic for churches. If all the church is concerned about is its current membership, it easily becomes a little island of Christianity in the sea of the world. However, Christ commanded the church to reach out to those who don’t know Him. So, it must stay relevant to the predominant culture without watering down the message Christ gave it to proclaim. The task is not only to celebrate the fact that her members are going to heaven because of what Jesus did for them on the cross, but also to take as many other people with them as they can. The church has to work hard to show the world that what it proclaims is important, life changing, and a better way for those in the world. The architecture, the maintenance of the building, the style of worship, especially the music and the sermons must be attractive to non-members. The church must be ever mindful that the impression it makes on people may well be the only impression those people have of Christ.